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With more than 25 years of medical experience, Bill Fisher, DO, has been an involved member of the medical community in Central Illinois since opening Pekin Family Practice in 1991. His vision has been to create a comprehensive center for patient wellness and health. In 2011, he created a cash-based company, Innovative Medical Therapies, to include cosmetic and skin care services, and added the New Direction Weight Loss and Management program along with bioidentical hormone optimization services in 2015. The Femilift laser for vaginal rejuvenation and stress urinary incontinence arrived in 2016, and Direct Patient Care is launching in 2019.